PROMOTE PET SKIN HEALTH THIS AUGUST

We're dedicating August to promoting pet skin health! We've provided these materials to generate awareness around allergic skin disease, bring more clients to your practice and help pets get the relief they need.

New

Get the latest resources for all your social channels!

Use these—and our many other social resources below—with #ItchyPetAwarenessMonth to encourage clients to schedule an appointment today.

Gifs

GIFs

Virtual backgrounds

VIRTUAL BACKGROUNDS

Story posts

STORY POSTS

Ticktok toolkit

TIKTOK TOOL KIT

SEE ALL RESOURCES

Why Itchy pet Awareness Month Matters

Colorful paw icon

Skin allergies are the
#1 reason

for veterinarian visits1

Colorful home icon

30 million households

in the US have a dog with pruritus2

Sad puppy

7 million dogs

go untreated by a veterinarian for allergic itch2

Colorful itchy dog icon

40% more itchy dogs

were treated by a veterinarian over the past 5 years3

August 2021 was record-breaking for dermatology*

Veterinary practices saw the highest numbers in dermatology patient visits and sales.3

Let's set a new record together this year!

*As determined by Zoetis tracking of Vetstreet data.

Vet and owner with dog

Encourage a Skin Health Visit

And educate pet owners about the signs of allergic itch.

Signs of allergic itch:

  • Frequent licking, chewing, biting or scratching
  • Excessive rolling, rubbing or scooting
  • Recurrent ear problems
  • Hair loss
  • Body odor
  • Rash, redness, greasy skin or scabs

Pet owners looking for more information about allergic itch symptoms can visit this helpful resource:

itchingforhelp.com
  • TIKTOK
  • INSTAGRAM
  • FACEBOOK

TIKTOK TOOL KIT

Create your own custom IPAM video content using TikTok!

TikTok Guidance Documents

TikTok Guidance Document: Get tips and best practices for posting on TikTok as well as key topics to cover in your videos.

DOWNLOAD download

Virtual Backgrounds

Virtual Backgrounds: Promote IPAM in your videos using these backgrounds via the green screen effect on TikTok.

DOWNLOAD download

MORE RESOURCES TO ENGAGE PET OWNERS

Use these GIFs in your emails and texts or on social media to add creative visual effects to your IPAM communications.

Use these backgrounds during your virtual meetings or telehealth consultations!

Available in multiple sizes, these downloadable posters are perfect for hanging around your clinic, in exam rooms or at the front desk.

Available in multiple sizes, these downloadable posters are perfect for hanging around your clinic, in exam rooms or at the front desk.

Skin allergies are a bigger issue
than your clients may realize

See the causes and
signs of allergic itch

Invite patients in for
a skin health check

Increase excitement by projecting this screen saver on your waiting room TVs and as a computer background.

Picture of dog laying down for screensaver image
Download

Creative ideas to promote pet skin health in your practice

Decorate a bulletin board

Decorate a bulletin board with images of pets who have had their allergic itch successfully treated at your practice.

Host a contest

Organize a giveaway contest for all owners who bring their pets in for a skin health checkup in August (prizes can include a day of grooming, shampoo, toy, etc).

Client posts

Encourage pet owners to share photos of their pets online with the hashtag #ItchyPetAwarenessMonth.

Share your pictures

Share pictures of the practice's own pets who have been treated for itch with the hashtag #ItchyPetAwarenessMonth.

We can't wait to see how you promote Itchy Pet Awareness Month!

Reach out to your Zoetis representative if you need any additional help or have questions.

Enter your contact information to receive a complimentary aluminum water bottle and stay up to date on all things Zoetis!*

*While supplies last. Water bottle will be mailed to your clinic address.

*While supplies last. Water bottle will be mailed to your clinic address.