PROMOTE PET SKIN HEALTH THIS AUGUST

We’re dedicating August to promoting pet skin health! We’ve provided these materials to generate awareness around allergic skin disease, bring more clients to your practice and help pets get the relief they need.

The full suite of resources includes:

23

social media posts to share on your practice’s Instagram and Facebook pages

3

posters for your waiting room, exam room or front desk

1

screen saver for your computer or office TVs

1

sign-off for your emails

We’re dedicating August to promoting pet skin health! We’ve provided these materials to generate awareness around allergic skin disease, bring more clients to your practice and help pets get the relief they need.

Why Itchy pet Awareness Month Matters

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Allergic dermatitis was the top reason pet owners took their dogs to the vet from 2012 to 20191*

*With the exception of 2017 when the program was not run.

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20 million households

have a dog with pruritus2

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45% of pet owners

do not bring their dogs in for allergic itch treatment2

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60% more itchy dogs

were treated by a veterinarian over the past 5 years3

August 2020 was record-breaking for dermatology*

Veterinary practices saw the highest numbers in dermatology patient visits.3

Let’s set a new record together this year!

*Since 2013, as determined by Zoetis tracking of Vetstreet data.

more than 1.73 Million Patient visits3

Let’s set a new record together this year!

*Since 2013, as determined by Zoetis tracking of Vetstreet data.

Vet and owner with dog

Encourage a Skin Health Visit

And educate pet owners about the signs of allergic itch.

Signs of allergic itch:

  • Frequent licking, chewing, biting or scratching
  • Excessive rolling, rubbing or scooting
  • Recurrent ear problems
  • Hair loss
  • Body odor
  • Rash, redness, greasy skin or scabs

Pet owners looking for more information about allergic itch symptoms can visit this helpful resource:

itchingforhelp.com

Get Social

Get the word out

Use our ready-to-go social media posts to generate awareness and connect with clients.

Make it your own

Come up with your own fun captions! Remember to use the hashtag #ItchyPetAwarenessMonth and encourage clients to schedule an appointment with your practice.

Tips for posting

Get the most traction by posting 1 to 2 times every week, 10 am-2 pm, Monday-Friday.

All resources

More ways to get pet owners excited

Posters

Available in multiple sizes, these downloadable posters are perfect for hanging around your clinic, in exam rooms or at the front desk.

Screen saver

Display this screen saver on TVs and computers in your practice to increase excitement this August.

Picture of dog laying down for screensaver image
Download image

Creative ideas to promote pet skin health in your practice

Decorate a bulletin board

Decorate a bulletin board with images of pets who have had their allergic itch successfully treated at your practice.

Host a contest

Organize a giveaway contest for all owners who bring their pets in for a skin health checkup in August (prizes can include a day of grooming, shampoo, toy, etc).

Client posts

Encourage pet owners to share photos of their pets online with the hashtag #ItchyPetAwarenessMonth

Share your pictures

Share pictures of the practice’s own pets who have been treated for itch with the hashtag #ItchyPetAwarenessMonth

We can’t wait to see how you promote Itchy Pet Awareness Month!

Reach out to your Zoetis representative if you need any additional help or have questions.

dog and owner running through wooded area